A Brand that Stands for Truth

It’s been said, the best branding is the the “truth well told.” With a legacy of journalistic excellence, KING 5 News was consistently the highest rated and most trusted local news source in the Puget Sound region (Neilsen/NPS, etc).

Frank, personal revelations delivered on camera by award winning KING journalists, was the basis of Stand for Truth, capturing the attention of viewers in a successful, long running signature campaign for the KING5 brand, developed by one of the best creative services teams in the industry. In addition this campaign could not have been possible without the workplace culture of trust in the KING5 newsroom and legacy of journalistic excellence that the station was known for. The style of the campaign is very real, personal, not slick or overly glossy showcasing the people and culture of the newsroom and reinforcing for viewers why KING is their first and most trusted source of local news.

The Stand for Truth campaign, generated over xx million impressions and pre, mid and post consumer studies demonstrated… serving to keep KING5 News in the #1 spot for over x years.