Owning Digital in SF

The sixth largest TV market in the country is also the epicenter of tech culture with global giants like Google and Meta steering consumer media habits toward digital. Thus the bay area’s media companies have been the canaries in the coal mine, witnessing audiences transitioning toward digital channels to get their news. Delivering a full 16 hours of live news each day, the KRON4 newsroom and its digital team have delivered an online and app based news platform that keeps bay area residents up to date and sees more visitors than the NY times, CNN and the Wall Street Journal combined.

How it was achieved…